The phrase "Always deliver more than expected" is a powerful business principle that encourages exceeding customer expectations to build trust, satisfaction, and loyalty. It emphasizes going beyond the bare minimum in service or product quality to create a positive, memorable customer experience.

In the context of transport services, this principle can be applied by focusing on key areas that impact customer satisfaction such as timely deliveries, transparent communication, real-time tracking, safety measures, and responsive customer support. According to research on customer satisfaction in transport services, key factors that influence satisfaction include reliability, punctuality, comfort, service quality, and responsiveness. Measuring and continuously improving these factors help transport operators deliver more than customers expect, ultimately enhancing their satisfaction and loyalt